Tuesday, August 10, 2010

Fund Raising & Publicity - Conditions Apply








The event

*Conditions Apply is a frenzied and conical play in English, representing the high stress & frustrations of daily life in the big city. We are a part of amanand a woman's shared nightmare of modern life and the isolation it creates. The woman is vocal, passionate and completely 'out there', spinning in the middle of nowhere, wondering why no one can understand her. The man is insecure, pessimistic and withdrawn, someone who mostly prefers to stick his head in a due of sand, pretending to be invisible to the rest of the world. From her battles of choosing the right noodles for dinner to his desperate clichés of self affirmation he learns at his “personality workshop”, they run the scope of everyday life's small brutalities. Neither of them is happy with their lives, but both hope for brighter tomorrow, a sense of direction and a reason to live. One day, their paths cross in an unexpected way giving them a chance to change their lives, but for that they may have to overcome their very existence. Both characters are 'uniquely' entertaining with their hilarious yet striking observations of life and people.

Manira Bedi and Darshan V. Jariwalla play these two seemingly neurotic yet normal individuals, who like all of us, are trying tocometo terms with their lives, each one coping in their own quirky way and may be with a little success.

Mandira Bedi

Mandira Bedi is a well-known face, thanks to her numerous appearances on TV shows, commercials and films. Mandira was the 1 woman on Indian television to host a cricket show, “Extraaa Innings” starting with the 2003 World cup. She subsequently anchored and hosted many shows on T.V. She has also been the face of brands like Asmi Diamonds, South Africa Tourism, Dabur Vatika, etc.

Her film credits include Dilwale Dulhaniya Le Jayenge and Meerabai Not out.

Mandira has acted in 2 plays, Laughing wild and anything but Love, both directed byVikranth Pawar.

Darshan V. Jariwalla

Darshan V. Jariwalla is a veteran on Mumbai stage as well as the silver screen.

His theatrical career spans 30 years, and includes acclaimed and exceptionally well received plays in English, Gujarati and Hindi. Darshan has performed brilliantly in English plays like A suitable Bride, Going Solo II, Musk Maiden, Mahatma vs. Gandhi, It Happens Only in India, 30 Days in September, Victoria&Abdul.

Darshan has acted in over 30 feature films, his most recent and critically acclaimed role being, Mahatma Gandhi in Gandhi My Father. He has also been active in Television since 1996. Darshan is an accomplished writer/director for stage and television. He has also started writing screenplays for films.

Vikranth Pawar

Vikranth Pawar has been on the English theatre scene for over 9 years as a writer, director, producer and actor.

Vikrant directed and produced his first play, Timing, in 2001, a collection of 3 short plays. Vikranth's theatrical credits include plays like Centre of Gravity and Clogged Arteries which were performed as part of theWriter's Bloc Festival.

He wrote, produced and directed getting it Right. His play Two to Tango ran for more than 40 shown, Laughing Wild 95 show and Anything but Love, after 125, is still being performed in India and abroad.

Vikranth has directed accomplished actors like Darshan V. Jariwalla, Mandira Bedi, Sorab Ardeshir, Vinay Jain, Bugs Bhargava Krishna, Kitu Gidwani, Suchitra Pillai and Samir Soni amongst others.

Vikranth has also worked as a writer with Raj Kaushal, on his under-production film “Desi”.

*Conditions Apply is the 5 play written and directed by Vikranth Pawar.

venue

The play was staged at the state of the art IMA auditorium in Kaloor, cochin.

Pre-event publicity – Billboards

Huge billboards were kept in two prominent locations of the city for more than two months. This created an awareness about the event and also was good publicity for the Round Table movement

Pre-event publicity - Standees and posters

3’ x 2’ standees posters and A4 size posters were kept in many prominent locations like clubs, coffee shops, star hotels, luxury apartments, malls etc. Around 80 of these posters were kept around the city for more than two weeks prior to the event.

Pre-event publicity -Write ups on leading news papers

Write ups and articles about the plan and its star cast was printed on many of the leading news papers in the city like The New Indian Express, The Hindu, Malayala Manorama, Mathrubhumi etc.

Pre-event publicity - Televiosn channels

Asianet news did a two and half minute segment on the vent during prime time news

Pre-event publicity - News Paper Advertisment

An advertisement about the event and donor pass details was put in the New Indian Express news paper.

Pre-event- Wine and cheese session

A pre- event wine and cheese session was organised at the IMA house for all the people who have taken donor passes for the theater. It was a wonderful session well attended and appreciated everyone. Eight different types of cheese was served on crackers, breads along with fruits and dry fruits. The cheese was accompanied by White and red wine form the latest Grover art collection. Grover was the wine sponsor for the vent. The waiters were dressed in black and black wearing a black apron sporting CBRT 131 logo.

Chairman’s message on Freedom Through Education.

The chairman delivered a message on the Round Table Initiative of Freedom Through Education. We also played a 5 minute video on freedom through education. The reason for this fund raising event.

Area Chairman with the cast

The area Chairman Tr Sujay Girdharan was invited on stage along with actress mandira Bedi, actor darshan jariwalla and Gen Girish, Vice president DLF Housing, to present the gifts to the lucky draw winners

Our Main sponsor - DLF Housing, Building India

DLF Housing the largest reale estate infrastructure compaby india joined hands with CBRT 131 in being the main sponsor for this fund raising event.We also gave away handouts with info on the play and advert material of DLF to all guests present.

Our other sponsors

We had other sponsors supporting us like BCG group of Companies, Rado watches etc. Along with this we also had corporate ticket sponsors like Citibank, HSBC Premier, BMV, Equity Intelligence etc.

Event Success

The event was a grand success with close to 670 guests attending. CBRT 131 was instrumental in raising an amount of Rs 7,05,250 ( Ruppes Seven Lakh five thousand two hundred and fifty) for charity.

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